Monday, September 16, 2013

Campbell's Five Points of Agency

After reading Campbell's definition of agency, I am seeking to analyze each part of her definition and try to relate the parts to relevant examples.  Campbell says agency is, "communal and participatory, hence, both constituted and constrained by externals that are material and symbolic; is 'invented' by authors who are points of articulation; emerges in artistry or craft; is effected through form; and is perverse, that is, inherently protean, ambiguous, open to reversal" (Campbell I).  My first impression of her definition is the many facets that she labels to the word "agency."  It is not a simple, definable word, which shows how its complexities and various constructs are embedded in a culture.


Campbell's first point of agency is "communal and participatory" (I).  What does she mean by communal and participatory?  Agency in the individual is not as powerful or effective as it could be in a group of people.  A main component of rhetoric is persuasion for the purpose of enlightening or inviting an audience to your intended ideas.  Perhaps, the rhetor wants to create a larger following that will be proponents of his ideas, which will increase agency within the group.  The way a rhetor shares these ideas is through a shared language or set of common symbols (think Kenneth Burke).  One particular example that comes to mind are speeches on the Syrian nuclear weapon conflict.  Proponents of going over to Syria and taking action are making appeals to an audience.  The more influence that these proponents gain, the better reason they have for taking action.  These speeches are involving others as well garnering more power to act.  But Campbell says that agency is "constituted and constrained by externals that are material and symbolic" (I).  I think of exigences when I read the previous phrase.  This agency can be diminished or can fail if the general consensus of the audience is against going over to Syria.  People already have preconceived beliefs on these world issues.  Agency is not always agreeable.

The second point of agency is "invented by authors who are points of articulation" (I).  When Campbell says "invented", she does not mean making completely new knowledge.  She means invention relating to bridging gaps historically as well articulating the ambiguous.  I like to think of it as creating new ideas and theories from knowledge that has already been discovered.  Campbell is giving more credit to the author/creator unlike Focault and Barthes.  An example would be a novel where the author is influenced by other popular novelists and books.  They are his words but they are not entirely original.  The agency of the novel is a result of borrowed knowledge and ideas from previous works.

Third, agency "emerges in artistry or craft" (I).  Agency is increased through repetition, repeated exposure, and practice.  Again, I think of the rhetor giving a speech to an audience.  Skillful speakers capture the audience's attention.  The more you practice a speech, the better you will deliver it.  What about a piece of art?  Agency lies in the piece of art as well as the artist.  This shows how agency can be handed down and passed through different mediums/channels and yet still be effective.  The third point of Campbell's definition brings up the role of skill in agency.

Fourth, agency is "effected through form" (I).  She specifically is referring to texts as having agency.  The way an author composes his piece is very critical in determining how the readership will receive the content.  Relating to Walter Ong's reading, the text can trump the author if the form so chooses to.  The author is not less important than the text, but agency is transformed through the author's creation to the actual created content.  Form is the way humans categorize.  We thrive on creating subsets of material that is broad and can be broken down.  Think of a library that functions through the use of categorizing books.

Lastly, agency is "perverse, that is, inherently protean, ambiguous, and open to reversal" (I).  This fifth point is one of Campbell's most important.  While our first thoughts might be to use agency for good, many times it is not.  This is important to understand because agency can be very successful while simultaneously corrupting.  By no means is agency unchanging.  This corruption can be reversed through agency that is for the purpose of good.  This is why I believe a person's character or virtue is entirely crucial when talking about agency and its effects.  For example, Osama Bin Laden and Saddam Hussein used the power of agency to corrupt its own peoples.  Their tactic was grounded in the belief that these actions were for the betterment of their nation and its peoples.  I found Campbell's explanation of each of her points a little vague and sometimes confusing, which is why I have addressed these issues and tried to dissect and simplify them for my own understanding.            

3 comments:

  1. My response is intended to be similar to Nick Cleary's response. I'm merely trying to explain her five propositions in different words so I and maybe others can get a better understanding of them.

    I.
    When English-speaking Americans discuss the issue of Syria, they use English (more than likely), which is the main series of symbols they use to communicate with one another. That system of symbols, being shared, allows any conversation in English to be shared with any other English-speaking/understanding American. As far as other-language-speaking/understanding Americans go; they use a set of symbols to communicate with others (i.e. Japanese-speakers use Japanese, Chinese speakers use one of the forms of Chinese language, etc.). Language barriers form constraints on a discourse. But there are other signs and symbols that are shared beyond language barriers (i.e. pictures, videos, etc.). The problem with these signs and symbols is not language, but language is grouped in with these others, forming what is, by Karlyn Kohrs Campbell, called "context and culture" (Campbell 3).

    II.
    Campbell goes on to say, because discourse is constrained by context and culture, "rhetors/authors . . . must negotiate among institutional powers and are best described as 'points of articulation' rather than originators"; they "link [the] past [to the] present" (Campbell 5). She is saying that rhetors/authors react to current situations in forming discourse. The prism example on Page 5 of _Agency: Promiscuous and Protean_ was a great example of origin vs. invention/articulation (Campbell 5).

    III.
    But Campbell does not stop with the agent's job as articulator; she proposes, instead, that "agency . . . is learned" by agents (Campbell 6). I think referencing George Kennedy's "A Hoot in the Dark: The Evolution of General Rhetoric" is appropriate here. It is in the title of Kennedy's work, by which I mean that rhetoric evolves (Kennedy 105-121). Going back to Campbell, she claims:

    "Agency emerges out of performance or actions that, when repeated, fix meaning through sedimentation. Agency equally emerges in performances that repeat with a difference." (Campbell 7)

    I thought of a cheesy simile: New rhetoric is like the phoenix, rising out of the old rhetoric's ashes. It is formed out of the old, but it is, somehow, different than the old.

    IV.
    I like what Nick had to say about form and agency. Campbell explains that "texts have agency" (Campbell 7). She talks about a text's form and it's ability to allow readers/listeners to interpret a text (Campbell 7).

    V.
    Campbell was brief: Agency can be bad as well as good. So, be careful reading, watching, observing, etc.



    Works Cited:

    Campbell, Karlyn Kohrs. “Agency: Promiscuous and Protean.” Communication and Critical/Cultural Studies 2.1 (2005): 1-19. < http://dx.doi.org/10.1080/1479142042000332134 >.

    Kennedy, George. “A Hoot in the Dark: The Evolution of General Rhetoric.” Rhetoric: Concepts, Definitions, Boundaries. Ed. William A. Covino and David A. Jolliffe. Boston, MA: Allyn and Bacon, 1995. 105-121.

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  2. So, I feel like I need to add more. I want to ask questions and throw ideas around now.

    "The Origin of Discourse: Campbell's Idea, Not Mine"

    What is the origin of discourse? Does it start with an agent? In her second proposition in “Agency: Promiscuous and Protean," she talks about a prism (Check this out: http://www.youtube.com/watch?v=JGqsi_LDUn0 .)

    Knowing that "visible light is made up of multiple electromagnetic waves with different wavelengths . . . [that] represent different colors" (RimstarOrg), one can assume that Campbell is saying that agents (prisms) are not the origin of discourse, but are the in-between between the discourse (colorful light) and something else (visible light) (Campbell 5). But what is the "something else?" Is it agency? Is it Author? Is it author-function? These questions can go beyond what Campbell has provided in "Agency: Promiscuous and Protean."

    Campbell, however, has an idea of what is that "something else." She says it is agency...
    Doesn't she? That's not what I read:

    "[A]gency is constitutive of collectivities . . . just as collectivities are constitutive of agency." (Campbell 5)

    What!?

    Is it a paradox—a contradiction? Does it contradict what she said earlier in the text? She said, "[A]gency is invention" (Campbell 5). I don't know exactly; but if I had to make my own assumption, I would say that she is not contradicting herself. I mentioned a phoenix in my first comment. I hope the phoenix comment can shed some light on the situation (pun not attended, but I will accept it). Somehow, agency rises from the ashes and forms an agent, that can form new rhetoric. But the agent will eventually create another agent and another agent and another and so on and so forth. All the agents are forming new rhetoric from the old, and together, they all make up a collectivity. I might have ended up complicating things even more, so I'll end it. Hopefully I've made some sense of things with that analogy.

    Works Cited:

    Campbell, Karlyn Kohrs. “Agency: Promiscuous and Protean.” Communication and Critical/Cultural Studies 2.1 (2005): 1-19. < http://dx.doi.org/10.1080/1479142042000332134 >.

    RimstarOrg. "How a Prism Works to Make Rainbow Colors." Online video clip. YouTube. YouTube, 21 Jun. 2013. Web. 16 Sept. 2013.

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  3. I was reading over Campbell's article again, and I noticed—on the first page—Campbell references the phoenix. So, I guess the analogy works somehow.

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